Privacy Policy | 4x4GT

Please read and understand our Privacy Policy. This is 4X4GT’s Privacy Policy. Please take a read. But in simple terms, we don’tPrivacy Policy 4x4GT sell or trade your data, we won’t spam you, and we keep everything safe.

1. Introduction

At 4x4GT, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or participate in our guided 4×4 and overland tours.

By using our website or booking a tour, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

  • Contact details: Name, email address, phone number, postal address.
  • Booking information: Tour dates, vehicle details, emergency contacts, and relevant medical information. This is only used if required for safety.
  • Payment details: Processed securely via third-party payment providers; 4x4GT does not store credit card information. We use Stripe, a world leader in processing payments.
  • Website usage data: IP address, browser type, device information, and pages visited. We use analytics tools such as Google Analytics and others.
  • Media consent: Photos or videos taken during tours and or events may be used to promote 4x4GT. Please tell us if you don’t want to be part of this.

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  • Special category data: Where you provide medical information for safety purposes, this is treated as “special category data” under UK GDPR. We only collect and use this information with your explicit consent, and solely to ensure your safety during the tour. It is not used for any other purpose and is deleted once no longer required.

3. How We Use Your Information

We use your data for the following purposes:

  • To process tour bookings and manage customer communication.
  • To provide information, updates, or changes related to your booking.
  • To improve our website, services, and tour experience.
  • To comply with legal obligations, this is insurance, safety, or taxation requirements.
  • To share promotional materials such as tour highlights, newsletters, and updates.

4. How We Protect Your Data

Your personal data is stored securely and accessed only by authorised team members.
We use encryption and secure servers to protect sensitive information and follow GDPR-compliant practices for data handling and retention.

5. Sharing Your Information

4x4GT will never sell your data.
We may share necessary information with trusted third parties, such as:

  • Payment processors for secure payments
  • Insurance or emergency services in the event of an incident
  • Tour partners or accommodation providers only when required for booking logistics

All third-party partners are GDPR-compliant and handle your data responsibly.

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  • Some of our third-party providers (including payment processors and analytics tools) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or the provider’s own UK/EU adequacy arrangements.

6. Cookies & Website Tracking

  • Our website uses cookies to enhance your browsing experience and analyse website performance.
    You can control or disable cookies through your browser settings at any time.
  • Analytics tools like Google Analytics help us understand visitor activity, but do not identify individuals.

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  • For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

7. Your Rights Under GDPR

As a data subject under UK and EU law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your data (“right to be forgotten”).
  • Withdraw consent for marketing communications.
  • Request data portability or restriction of processing.

To exercise these rights, contact us at info@4x4gt.co.uk.

8. Data Retention

We retain personal information only as long as necessary to fulfil our obligations. Such as completing a tour, processing a booking, or meeting legal or tax requirements.

After this period, data is securely deleted or anonymised.

9. Photography & Media

Participants may appear in photographs or video content taken during 4x4GT tours.
If you prefer not to appear in any promotional materials, please notify us in writing before your tour begins.

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Please note that content shared on third-party social platforms is subject to those platforms’ own terms, content standards, and age restrictions.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Effective Date.” Continued use of our website after updates means you accept the revised terms. Please see the latest update date at the bottom of this page

11. Contact Us

For all privacy-related inquiries or data requests, please contact:
📧 info@4x4gt.co.uk
🌍 www.4x4gt.co.uk
Please read and understand our Privacy Policy

Company: 4x4GT – 4×4 Gravel Tours – Guided Gravel & Overland Tours

Issue 2 24t3rd August 2026 Subject to change

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